You would be amazed how many times people tell me “I’ve already got a website so I don’t need a new one.”
You may also be surprised how many people go on to add “Mind you, I’ve not looked at it recently.”
Well they may not have but you can bet that someone has – a potential customer or fifty. What will they have seen? Yes the site has some pretty pictures of your products or services in action and hopefully up to date contact details but what else is on there?
An ‘Our Recent Work’ page with the last entry sometime in 2012?
Links that don’t actually work?
I read a recent article about research into the best times of day to post on various social media sites.
The web-based project management platform, CoSchedule, analysed its own data and that gathered from other studies. The industries covered included examples from B2B (Business to Business), B2C (Business to Consumer), Healthcare, Higher Education, Media, and Software.
It was interesting to note that different social media sites reported higher traffic at different times and this seemed to be directly linked to the type of audience.
It’s an old phrase that some may consider a cliché but in terms of planning for your business it is absolutely spot on.
The phrase is usually credited to Benjamin Franklin, one of the Founding Fathers of the United States. Franklin was a remarkable man and was famous as an author, diplomat, inventor, politician, printer, scientist and statesman. Clearly he liked to keep busy.
As such a busy man he well knew the perils of procrastination, the act of postponing or delaying something, and this is at the heart of the saying. If you are going to do something and it is possible to do it straight away, then don’t delay; get on and do it.
I have some excellent quick and easy tips for you if you are looking for ways to improve the number of enquiries you get and sales you achieve. Here are 4 great ways to improve your client’s experience of working with you:
1. Be there when they want you. You might think this is a no-brainer but you would be surprised at the number of businesses who set their working hours to traditional times such as 9 to 5. This may well make life easier for you but does not reflect the modern demand for service 24/7.
2. Flexible payment methods. Once again, you need to move with the times. It has never been easier for businesses to accept payment by credit, debit or charge card and from services such as PayPal. Make sure you factor any charges into your prices and these transactions needn’t cost you anything while making life easier for your clients.
I spotted an interesting nationwide survey of roofers recently and it highlighted the number of rogue roofers operating in the UK.
Chandlers Roofing Supplies carried out the survey and found that a staggering 73% of roofers had been asked to rectify shoddy workmanship by rogue roofers at least once in the past twelve months.
In addition, a whopping 95% of roofers asked thought they were unappreciated by their customers. They felt electricians were the most appreciated trade, according to a third of the respondents, followed by carpenters and plumbers ahead of brickies and roofers.
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