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I am a great believer in keeping things simple. One of the simplest ways of getting more business through the door is providing a service that people like and will recommend.

In my opinion, word of mouth recommendations are worth their weight in gold.

It allows potential customers an insight into how other people, like them, have found your product or services. Hearing people say good things about you increases their confidence in you and helps persuade them they haven’t made a mistake in choosing you.

So here are 10 really easy ways to provide good customer service and get people saying good things about you and recommending you and your business.

I know you realise how important it is to have a website that looks good on a mobile phone. However, you may have heard that some sites are ‘mobile friendly’, whilst others are ‘mobile optimised’.

So what’s the difference?

I read a harrowing statistic the other day. Nearly 70% of plumbers who have been doing the job for 30 years or more have had to undergo knee surgery.

It may well be that you studied for a degree at University or have worked in your current business from the ground up. You know your stuff and are not afraid to use technical language and acronyms.

The problem is that your audience, the people reading your copy on your website, will probably not have that wealth of knowledge. By using it, you run the risk of frightening them off.

I saw a Facebook post recently that struck a chord. It read:

“Don’t use a big word when a singularly unloquacious and diminutive linguistic expression will satisfactorily accomplish the contemporary necessity.”


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