I have some excellent quick and easy tips for you if you are looking for ways to improve the number of enquiries you get and sales you achieve. Here are 4 great ways to improve your client’s experience of working with you:

1. Be there when they want you. You might think this is a no-brainer but you would be surprised at the number of businesses who set their working hours to traditional times such as 9 to 5. This may well make life easier for you but does not reflect the modern demand for service 24/7.

2. Flexible payment methods. Once again, you need to move with the times. It has never been easier for businesses to accept payment by credit, debit or charge card and from services such as PayPal. Make sure you factor any charges into your prices and these transactions needn’t cost you anything while making life easier for your clients.

3. Remove risk. You want customers to trust that you will deliver your service when you say you will but how can you convince them? Take away the risk. Offer an immediate 100% money back guarantee if they are not satisfied with what you do. This may not suit every business as some expenses may be incurred along the way but it is a sound principal and one that you should look to adopt.

4. Make contacting you as easy as possible. Some of the contact forms I see on websites ask for way too much detail. The point of them is to encourage potential customers to contact you so all you really need to be asking for is a contact name, email address and perhaps a short message. Nothing else. Why on earth would they want to give you their phone number or home address at this stage?

So make it easy for your clients and customers – they’ll thank you for it!