I am not a fan of Keith Lemon. In fact, I really can’t stand the man. However in his adverts for Carphone Warehouse he does make a very good point.
“If you don’t ask you don’t get”, he says sunning himself by a pool in Dubai or on the ski slopes in the Alps. This makes perfect sense to me and is something that you can turn to your advantage.
It is all down to the call to action. When your sales pitch, advert or webpage gets to the point of the customer ordering, never say this:
“If you would like to place an order …”
“If”? “IF”?!? By this stage there should be no question that the customer should want to order.
Keep it simple. “Oder today” should do the trick. Or you might offer an incentive such as “buy one today and get another for half price”. Or “order now and save 20%”. Take it as given that of course the reader will want to order.
Remember – if you don’t ask you don’t get.
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