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I have no doubt that you are well aware of the dangers that the internet can pose for us. There are the obvious ones, such as your uncle the Nigerian Prince, but there are also plenty of scams that are more difficult to detect, especially if you are scanning your emails at a busy time.

Here are some things to look out for to help you avoid scammers, phishing attempts and fake enquiries:

I know many of you are members of Checkatrade so I thought I would relay some of the information they recently put on their website to celebrate their 20th anniversary.

Checkatrade.com was set up in 1998 following the devastation caused by a tornado to the coastal town of Selsey in West Sussex. Over £10 million damage was caused by the storm and many residents were subsequently the victims of rogue traders unscrupulously taking advantage of the disaster.

The company found themselves at the forefront of consumer choice as they stayed true to their core business belief: ‘Checkatrade.com does the checks so you don’t have too’.

I read a recent article about research into the best times of day to post on various social media sites.

The web-based project management platform, CoSchedule, analysed its own data and that gathered from other studies. The industries covered included examples from B2B (Business to Business), B2C (Business to Consumer), Healthcare, Higher Education, Media, and Software.

It was interesting to note that different social media sites reported higher traffic at different times and this seemed to be directly linked to the type of audience.

You would be amazed how many times people tell me “I’ve already got a website so I don’t need a new one.”

You may also be surprised how many people go on to add “Mind you, I’ve not looked at it recently.”

Well they may not have but you can bet that someone has – a potential customer or fifty. What will they have seen? Yes the site has some pretty pictures of your products or services in action and hopefully up to date contact details but what else is on there?

An ‘Our Recent Work’ page with the last entry sometime in 2012?

Links that don’t actually work?

I have some excellent quick and easy tips for you if you are looking for ways to improve the number of enquiries you get and sales you achieve. Here are 4 great ways to improve your client’s experience of working with you:

1. Be there when they want you. You might think this is a no-brainer but you would be surprised at the number of businesses who set their working hours to traditional times such as 9 to 5. This may well make life easier for you but does not reflect the modern demand for service 24/7.

2. Flexible payment methods. Once again, you need to move with the times. It has never been easier for businesses to accept payment by credit, debit or charge card and from services such as PayPal. Make sure you factor any charges into your prices and these transactions needn’t cost you anything while making life easier for your clients.


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