It’s an old phrase that some may consider a cliché but in terms of planning for your business it is absolutely spot on.
The phrase is usually credited to Benjamin Franklin, one of the Founding Fathers of the United States. Franklin was a remarkable man and was famous as an author, diplomat, inventor, politician, printer, scientist and statesman. Clearly he liked to keep busy.
As such a busy man he well knew the perils of procrastination, the act of postponing or delaying something, and this is at the heart of the saying. If you are going to do something and it is possible to do it straight away, then don’t delay; get on and do it.
I spotted an interesting nationwide survey of roofers recently and it highlighted the number of rogue roofers operating in the UK.
Chandlers Roofing Supplies carried out the survey and found that a staggering 73% of roofers had been asked to rectify shoddy workmanship by rogue roofers at least once in the past twelve months.
In addition, a whopping 95% of roofers asked thought they were unappreciated by their customers. They felt electricians were the most appreciated trade, according to a third of the respondents, followed by carpenters and plumbers ahead of brickies and roofers.
I know it is a dirty word to many of you but there is no getting away from it; if you want to increase your business or get clients who are more suitable for you then you have to do some marketing.
“Ah”, you will say, “but I already do marketing. The van is sign written, I’ve got a stack of business cards and even have my own website.”
Which is all well and good, but let’s take a closer look at what you’ve actually got?
We have previously discussed how a terrific cover photo on your Facebook page is an excellent marketing tool.
For maximum impact it should be a high quality image that is branded and portrays your business accurately and in a professional manner. To get the most out of your cover photo then you also need to know the perfect size for your photo.
If you use Twitter you may well find you have difficulty mastering the header dimensions. Not only that, but even if you follow Twitter’s official guidelines for header photo sizing you may still struggle to get it right.
You are not alone!
If you follow their official guidelines Twitter does this weird thing of cutting off part of your cover photo. There is also a problem with header photo scales across different screen resolutions.
Twitter’s guidelines for header photos are as follows:
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