Video Production
In an age of fast internet speeds, short attention spans, and an increasingly mobile landscape - video is a tool that has become accessible to all businesses and embraced by consumers in a way that you cannot afford to ignore!
Whether it be a video on your website’s homepage, a sales tool as a part of an email campaign, or an internal staff training video – video can be used to captivate your audience and greatly increase your chances of achieving your goal.
At Dynamic, your video will be conceived and produced with purpose. We strive to create a product that looks and sounds technically fantastic, as well as weaving a narrative that will engage your audience.
We’ll also advise you on how to utilise the video in the most effective way possible, ensuring that you maximise your return on investment.
Our process enables constant communication with you from concept to creation, ensuring that your goals are achieved:
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1. Identify
First, we’ll have a meeting to identify your aims and, more importantly, to see if a video is the right solution for you. -
2. Plan
Then, we’ll begin the pre-production stage. This includes: Scripting Shot listing Scheduling Budgeting proposal Hiring of any necessary equipment, location, actors -
3. Shoot
Next, the production stage. This will include all of the filming required, be that a live event, studio shoot, or interviews on location. -
4. Edit
We’ll then move onto the post-production stage. This means we’ll edit all of the gathered footage together, add any animation or motion graphics, and make sure the audio is pitch perfect. During this stage, depending on the deadline and size of the project, we’ll send drafts back and forth for approval – you can even come into the office and critique it in person if you’d like! -
5. Deliver
Finally, once the final draft is approved, we’ll export it in the most fit-for-purpose codec to ensure that your video runs at its smoothest in your intended environment.
CAPTIVATE YOUR AUDIENCE WITH VIDEO PRODUCTION AND PHOTOGRAPHY SERVICES BY W4T
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Business Overview Video
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Promotional Video
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Educational/Training Video
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Testimonial Video
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Event Video
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B2B Marketing Video
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Portrait Photography
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Event Photography
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Product Photography
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Branding Photography
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Promotional Photography
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Real Estate Photography
7 REASONS TO START USING VIDEO IN YOUR MARKETING RIGHT NOW
1. Video Boosts Conversions and Sales
Like any marketing tool, the main priority of an investment should be whether it can successfully help turn your potential cutomers into paying customers.
Adding a product video on your landing page can increase conversions by 80%, and studies show that 74% of users who watched an explainer video about a product subsequently bought it.
So if you're trying to promote a product or service, it's definitely worthwhile utilising video as a key part of your campaign!
Adding a product video on your landing page can increase conversions by 80%, and studies show that 74% of users who watched an explainer video about a product subsequently bought it.
So if you're trying to promote a product or service, it's definitely worthwhile utilising video as a key part of your campaign!
2. Video Shows Great ROI
If a video boosts your conversions and sales, then it will increase your profits.
This means that in a lot of cases your return on investment will be almost immediate after the successful campaign or promotion it is intended for.
And the best part is, you have that video forever! So you can utilise it in future campaigns and promotions and retain the ongoing residual benefits without spending another penny!
This means that in a lot of cases your return on investment will be almost immediate after the successful campaign or promotion it is intended for.
And the best part is, you have that video forever! So you can utilise it in future campaigns and promotions and retain the ongoing residual benefits without spending another penny!
3. Video Builds Trust
Although increasing sales is a direct and immediate benefit of video that can be achieved, a more subtle but equally important benefit is building trust with your potential customers.
When a potential customer lands on your website or social media page, they're immediately looking for affirmation. They're looking for reasons trust your business and reasons not to trust your business.
It's important that you encourage those visitors to believe in the quality of your service by increasing your credibility as much as possible. They want to spend their money, give them a reason to spend it on you!
People buy people If your potential customers can see your face, hear your voice, watch your work, and understand your business, they'll become paying customers in no time.
When a potential customer lands on your website or social media page, they're immediately looking for affirmation. They're looking for reasons trust your business and reasons not to trust your business.
It's important that you encourage those visitors to believe in the quality of your service by increasing your credibility as much as possible. They want to spend their money, give them a reason to spend it on you!
People buy people If your potential customers can see your face, hear your voice, watch your work, and understand your business, they'll become paying customers in no time.
4. Google Loves Videos
Videos can act as an SEO Goldmine! According to Moovly, you’re 53x more likely show up first on Google if you have a video embedded on your website.
Google owns YouTube – use that to your advantage. Create a YouTube channel for your business that’s linked to your Google+. Then Include targeted keywords in your video’s title, description, and tags. Finally, share that video on your social media and upload it to your website.
All of these external links improve your google rankings and drive traffic to your website.
Google owns YouTube – use that to your advantage. Create a YouTube channel for your business that’s linked to your Google+. Then Include targeted keywords in your video’s title, description, and tags. Finally, share that video on your social media and upload it to your website.
All of these external links improve your google rankings and drive traffic to your website.
5. Video Appeals To Mobile Users
It goes without saying that the way we view content has been shifting more and more towards mobile every year, with around 80% of all Google Searches taking place on mobile devices.
From 2012 to 2014, mobile video views have increased by 400%. YouTube reports that mobile video consumption rises 100% every year. Since people like to watch videos on the go, and a number of smartphone users is growing, your video audience is getting bigger and bigger - you really cannot afford to ignore this space!
From 2012 to 2014, mobile video views have increased by 400%. YouTube reports that mobile video consumption rises 100% every year. Since people like to watch videos on the go, and a number of smartphone users is growing, your video audience is getting bigger and bigger - you really cannot afford to ignore this space!
6. Video Encourages Social Shares
In 2017 there shouldn't be a single business who isn't trying to reach their potential customers via social media and, in such an over-saturated space where users decide whether to engage with a post or scroll past within a fraction of a second, it's vital that you make sure your message catches and retains the attention of the viewer.
Social media users react far better to visual posts than posts with text alone: Tweets with images receive 150% more retweets than tweets without images and Facebook posts with images see 2.3X more engagement than those without images.
Facebook users watch 8 billion videos per day and 76% of users say they would share a branded video with their friends if it was entertaining. These social shares will organically get your business in front of more potential customers, increasing your brand awareness, and direct more traffic to your social media page and website.
Social media users react far better to visual posts than posts with text alone: Tweets with images receive 150% more retweets than tweets without images and Facebook posts with images see 2.3X more engagement than those without images.
Facebook users watch 8 billion videos per day and 76% of users say they would share a branded video with their friends if it was entertaining. These social shares will organically get your business in front of more potential customers, increasing your brand awareness, and direct more traffic to your social media page and website.
7. Keep Your Audience Engaged
With ever-shortening attention spans and fast internet speeds, it's vital that you make each second count when engaging with your potential customers.
According to the National Center for Biotechnology Information, "Only 28% of the words on the average web page get read by any given viewer"
That's because nobody wants to read a huge body of text - and you certainly don't want to make your potential customers work hard to find out the information they want.
This makes video a fantastic solution as they'll cetrainly digest information that they see and hear faster than information that they read.
If a picture is worth a thousand words, how much is a video worth?
According to the National Center for Biotechnology Information, "Only 28% of the words on the average web page get read by any given viewer"
That's because nobody wants to read a huge body of text - and you certainly don't want to make your potential customers work hard to find out the information they want.
This makes video a fantastic solution as they'll cetrainly digest information that they see and hear faster than information that they read.
If a picture is worth a thousand words, how much is a video worth?
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